Esarfa din matae naturala, animal print. Tivita manual. Semnata pe colt. Cu eticheta.
Masuri: lungime - 57, latime - 60. Dimensiuni mici.
Brand: ECHO / S.U.A.
Despre: "In 1923, on their wedding day, Edgar and Theresa Hyman founded Echo scarfs. Since then, Echo has grown into America’s best-kept fashion secret. With each new line of luxury handbags, beachwear, home design and accessories, Echo has brought the same timeless values of quality, craftsmanship, and integrity.
We believe inspired design changes everything. We believe that for every season there is a pattern. For every mood, a color. That in a world where everything changes, the transformative power of beauty never goes out of style. And for everyday inspiration, there is always Echo. After almost 90 years, our love affair with bold gorgeous colors and vibrant patterns is still going strong.
And to think, it all began with a scarf.
September 27, 1923, Echo Scarfs was founded by Theresa and Edgar C. Hyman on their wedding day.
Echo is as diverse in its color palette and patterns as it is rich in its family heritage and history. Since 1923, Echo has focused on the principles of creativity, service, innovation and quality established by its founders, Edgar and Theresa Hyman. After working for two veiling companies that went bankrupt, Edgar borrowed $5,000 and took another $5,000 from his life savings to start a scarf business.
On their wedding day, September 27, 1923, Edgar C. Hyman applied not only for a marriage license, but a business license as well. Realizing his vision for creating beautiful scarfs, he created Echo, naming the company by using his initials. The business grew and was strong enough by 1929 to survive the Depression.
1930s brand mark
In 1930, Theresa Hyman requested the Echo logo be printed on every scarf design. This was to ensure that everyone involved in the production of the scarf would know that this was an Echo scarf, and that it required the utmost in quality and care. Also, Echo was one of the earliest scarf companies to begin importing in the 1930s.
WWIIPatriotic scarves were both popular and important in the 1940s. They described wartime culture and encouraged patriotic optimism. Echo was one of the leading firms established before the war that were the most prominent and prolific manufacturers of women’s patriotic scarfs.
air raid warningEcho created many instructional propaganda scarfs during this time. One example was Echo's "Air Raid Warning" scarf, a graphic navy, white and red cotton plain weave which directed the viewer to "Keep Cool" during an air raid or blackout. Other directions printed on the scarf instructed civilians to obey blackout conditions by leaving motor vehicles and recognizing the air raid alarm.
rationing scarfEcho’s rayon twill challis ‘Rationing’ scarf illustrates the scarcity of consumer goods on the home front. Rationing was a government policy designed to fairly distribute the limited goods available. Many people were proud to sacrifice new clothes and favorite foods to support the men in battle but at the same time also missed the availability of consumer goods and found rationing difficult. The central motif on this red, white and blue scarf illustrates the trade-off inherent in rationing policy. A scale is depicted with rationed food on the right equal in weight to scrolls entitled victory and peace on the left. Also affected by this wartime rationing, Echo designed scarfs using nylon and other non-essential fabric.
The late ‘60s brought long scarves called Lankies tied around the waist or just draped around the neck. Status scarves were tied on handbags and around the waist. Bold florals and paisleys in psychedelic colors were popular.
1970s a new era
Echo launched ‘The Echo of an Interesting Woman’ campaign in the 70s, created by advertising legend Peter Rogers. He was also responsible for creating Blackglama’s ‘What Becomes a Legend Most’ campaign and the ‘When your own initials are enough’ campaign for Bottega Veneta. Our campaign become one of our most recognized and is still remembered by many today.
In 1974,inspired by a request from the Smithsonian Institution to create a replica of an 1876 World’s Fair commemorative scarf, Echo launched a custom design division. Since then, Echo has been designing custom accessories and works of art for some of the most prestigious names in the corporate, retail and museum worlds. Some of our clients include Coach, Brooks Brothers, The Metropolitan Museum of Art and MoMA.
Dorothy Hyman Roberts
became president of Echo.
After 60 years of specializing in one brand with one product, Echo expanded its presence beyond the Echo brand and became The Echo Design Group, encapsulating multiple brands with multiple products.
In 1984, Echo became the sole licensee for Polo/Ralph Lauren Scarfs.
1990s into the home
Echo launched its home division in 1992 with fresh and exciting designs in wallcoverings and fabrics. Bedding and bath accessories categories were added as the division grew. This expansion allowed us to extend our love of beautiful prints, patterns and colors to a whole new market." (Sursa: echodesign.com)