Broșă din metal placat cu aur, frunze stilizate. Se închid cu ac si C-clasp cu siguranță. Inscripționată Grosse 1972, cu un C în cerc și made în Germany.
Măsur: lungime - 5, lăime - 2. Dimensiuni medii.
Brand: Henkel and Grosse / Germania.
After World War I broke out in 1914, demand for Grossé’s modern and fashionable watch chain, which was woven with the long hair of loved ones, was prevalent among young people entering the battlefield. This jewellery made of hair was extremely popular, even beyond the borders of Germany, in Europe and as far away as India.
In tune with the times, Grossé introduced state-of-the-art modernist design, manufactures avant-garde costume jewellery that combined art and technology. This new design-driven costume jewellery received wide critical acclaim, drawing attention and interest from major houses, such as Lavin and Chanel.
In parallel, Grossé came up with a series of colourful flower jewellery that is symmetrical with a concise art deco. New technical innovations, such as the processing of synthetic lacquers, were implemented. These floral jewels drew the attention of Elsa Schiaparelli (1890-1973), who was active as a representative designer in 1930, and Grossé produced a series of jewels for her, including a red flower necklaces and a fruit brooch.
Especially Dietrich bought all the stocks that were in New York in Grossé, became a big topic at the time.
Out of the rubble of the factory, Grossé salvaged some old machines and left-over metal from a small cellar, and resumed to make jewellery. At this time, Grossé jewellery concept was mainly praying for the peaceful world that women can dress up beautifully, with the thought of "Once again, all women can dream and sparkle".
At the same time, Grossé's jewellery was gaining in popularity among European jewellers as it’s quality is recognized to be as good as real jewellery but at a more affordable price, which gave inexpensive alternative to a new, larger clientele.
Over the next 50 years Grossé was responsible for the production of Christian Dior Bijoux and had the right to sell it and sent out numerous masterpieces to the world. Even in the history of Dior, such a long term license cooperation was unprecedented.
With the skilful metalwork and by using more natural gem stones in the collection, Grossé continue to aim for the same standard as real jewellery while being a costume jewellery. With the new developments in the chain sector, Grossé saw a huge increase in sales. In US, growth rates were so high that a second production site was set up there.
In the early 1970s, influenced by the cool “space design” developed by Courrèges and Paco Rabanne, Grossé came up with bold creations, which marked a clear departure from the elaborate, naturalistic costume jewellery pieces of the sixties.
Due to the oil shock in 1973, the economy became confused and the economy deteriorated, costume jewellery replaced the fine jewellery. In the late 1970s, fashion brands were booming and creativity brands gained popularity.
Rejecting the traditional associations of precious jewellery with male ownership, women embraced the freedom and fantasy of fashion jewellery. It was the golden age of costume jewellery, where women worn jewellery in every occasion and at all times of the day.
In response to various preferences and demand, Grossé expanded its production with some 300 new designs each season. In 1983, Grossé diffusion collection was launched in order to expand the variety of Grossé products category, including leathergoods, scarves, ties, muffler, etc.
With the rapid change in new fashion trends and styles, Grossé designs endured to align with the requirements of such diversified clientele, taking a more contemporary approach, reflected independence and personality.
In the nineties, with advance technology and globalization, it became possible to transfer production bases of companies to overseas, and the fashion industry entered the "big movement period" in search of cheaper labour.
To celebrate its 100th anniversary, Grosse held a marvellous Jewellery exhibition and Gala Dinner at The Venetian Macao Resort Hotel in Macau in 2007.
With the technology breakthroughs and incredible growth of the Internet use since 2000, it had not only changed the fashion industry but the whole world. People can now search for information immediately from the internet, sharing photos and ideas, and buy anything on the internet and easily be shipped from anywhere in the world, all in a snap of a finger.
The youth are playing an ever more important role in fashion now. In response to this enormous change in consumer behaviour and culture, Grossé created new value through collaboration with celebrities and designers, making full use of design power and technology. It was selected as a gift of the official gift lounge of the Grammy Awards held in Los Angeles, it had been exhibited twice in 2011 and 2017, and it became very popular among celebrities. Grosse's history which has been loved by celebrities since its establishment is still continuing.
In 2017, to celebrate its 110th anniversary, Grossé held a world exhibition tour in Pforzheim, Japan and Taiwan, showing its precious vintage jewelleries and were highly praised by the media.
" (Sursa: http://www.grosse.hk/en/history.php).