1978 - Claudio Buziol registers the REPLAY brand.
1981 - Fashion Box, specialising in casual shirts, is founded.
1989 - Replay reinvents double-ring denim jeans. In just two years production reaches one million garments. 

1991 - The Replay total look is expanded to thousandsof articles in the collection. A kids’ clothing line, REPLAY&SONS, is launched.
1996 - Fashion Box builds its new 25,000m2 headquarters in Asolo near Treviso.
2003 - WE ARE REPLAY, the Group’s high-end jeans wear line, makes its appearance.

2009 - The company boasts a total of 200 stores.
The Replay on-line flagship store opens in May.
2010 - Equibox Holding S.p.A. acquires 51% of Fashion Box. The new Retail concept is introduced to the flagship stores in Milan and Paris and celebrated with internationally-acclaimed events attended by celebrities from the world of music and entertainment.
2013 - Replay signs a four-year deal with FC Barcelona to provide the first team, and the rest of the club’s sportsmen and women, with clothing and footwear.
2014 - The new Milan Replay Flagship store Replay The Stage opens. Designed like a film set with a variety of breathtaking backdrops, this spectacular store sees customers become characters in their own fantasy film. Replay The Stage re-defines the popular concept of retail experience." (Sursa: replayjeans.com)