Maieu Naf Naf anii 90

1983

The jumpsuit revolution : three million sold
The brand became famous with its iconic jumpsuit which revolutionised the world of textiles. An utterly simple creation which consists in cutting “ready to dye” jumpsuits out of cotton canvas. The result: jumpsuits in every colour.

1984

Early years
«Le grand méchant look» advertisement campaign allows NAF NAF to be confirmed as a young, feminine and colorful brand on the international fashion market.

1985

Rapid diversification
New products and new licenses: eyewear, luggage, small leather goods, stationery, etc.

1987

The puffy jacket
Another success for the brand, the NAF NAF puffy jacket takes over the streets and becomes a must-have.

1989

NAF NAF magazine
Launch of the NAF NAF magazine distributed in boutiques and in partnership with ELLE.

1991

First perfume
Launch of “a touch of NAF NAF”. In association with l'Oréal, NAF NAF launches its first perfume. Distributed in hypermarkets and supermarkets, it becomes the number one perfume in its sector.

1992

100th boutique
NAF NAF opens its 100th boutique over 400 sq. metres at Avenue des Ternes in Paris. NAF NAF expands internationally in 1992 by taking over a part of its distribution in Belgium, England, Spain and Italy.

1995

Expansion
Opening of two flagship stores: 52 avenue des Champs Elysées and in the old Café Costes in Les Halles, 4-6 rue Berger.

1998

New identity
For its 25th anniversary, NAF NAF redefines its target, changes its logo and hones its new store concept. The brand created a customer service charter with its own toll-free number 0800 623 623.

1999

Photo Booth Campaign
Launch of the “Photo booth” campaign featuring Estella Warren, the synchronised swimming world champion.

2003

The brand turns 30
NAF NAF celebrates its 30th! ELLE magazine features a retrospective. Shot by Solve Sundsbo, the press and poster campaign makes quite an impression.

2007

Bought out by Vivarte Group
A new departure.
NAF NAF joins other brands of the Vivarte group. Jacques Levy, CEO, Sandrine Lilienfeld, General Manager.

2009

NAF NAF makes everyday life looks like a fairy tale
With its president Sandrine LILIENFELD, NAF NAF wants to put more fairy in women everyday lives... Therefore, the brand puts its values at the heart of its story: feminity, fashion, boldness, accessibility and also romance, dream ." (Sursa:nafnaf.com)

Stare: excelenta.